Preston McPeak
Senior product designer. Complex systems, considered craft.
I've spent over 8 years designing complex, workflow-driven products. It's the work I know best and do best. Most recently at PwC, I worked across tax compliance platforms, internal tooling, and HR systems. I do my best work on products where the hard part is figuring out what's actually broken, not just how it should look.
How I think
Dig deeper
A project brief usually describes an obvious symptom. I keep digging until I find what is actually broken. That work usually shapes where the project goes before design begins.
Bridge the gaps
The interesting work lives between features, between teams, between systems. I look for what is misaligned before the gap becomes a problem that shows up later.
Ask the obvious question
The most useful question in any project is the one nobody is asking. Questioning what everyone else has accepted is how teams get to clarity faster.
More voices, fewer blindspots
Good decisions come from diverse perspectives. Bringing in collaborators early surfaces challenges you didn't know to plan for. That's why the work holds up.
Selected work
Redesigning How Tax Teams Track Work
Tax teams were abandoning the platform to work in Excel. Rethinking how deliverables were organized and introducing workspaces that matched real workflows brought them back.
View case study
Reshaping Platform Migration Strategy
What looked like an integration design task turned out to be a migration strategy problem. The question wasn't how one app should adapt. It was how an entire platform would make the transition safely.
View case study